English is not a language that traditionally deals well with gender, in that the language’s pronouns can be a little clumsy. Take this quote by Thomas Huxley as an example: Suppose the life and fortune of every one of us would depend on his winning or losing a game of chess. Unfortunately, the traditional means […]
A metaphor is an idea that seeks to explain something by using words that are not literally connected to the topic being discussed. Metaphors are a wonderful part of language, both enabling better understanding of meaning and providing a poetical edge to the language that may otherwise not exist. Let’s start with a few examples: […]
Let’s share a secret that all great writers are already aware of: you’ve got to get your reader hooked from the off. In fact, every line must leave the reader wanting more, but it is the first sentence that must make the biggest impact. This may always have been true, but we live in the […]
A headline is the first thing that the reader sees and it is what determines whether your audience wants to continue reading or move on to a more “interesting” story. Thus, a headline should be catchy, attractive and informative. There are three rules to writing such titles.